Affinity Sans Series

The Preciousness of the Passive Power of Embrace and Protection- A Homage to Femininity

Graceful vintage-inspired design represents the epitome of love's embrace and the power and dynamism of femininity – The negative space is an endless embrace that absorbs and provides a womb to take-in, cradle, and nurture. It is a direct gate to the heart.  The angular physical form encases, protects, and shows the power and preciousness of aesthetic attraction. Some designs show the negative space as a precious gem, which signify the preciousness of the space where we love, embrace, and hold on to.

Design Background and Philosophy